When I stumbled across Feyt I was immediately drawn in by the design. I love the style and shapes of the icons, the sophisticated typography, and minimalist feel of the black and white palette. The design let's the merchandise steal the show. And the merchandise is spotlight worthy. Isabel Marant, James Perse, Equipment, The Row, Tom Ford, Alexander Wang, Chloé, the names go on and on. While most of these designers are way out of my budget, Feyt let's you curate your own look book by adding items to your virtual closet. It's like your own fashion mood board filled with the brands you dream of owning. The site also features the "closets" of inspiring fashion icons like Margherita Missoni. Overall the experience leaves me drooling, and I love that each closet tells a story of personal style (and beautiful clothes).