10 Principles of Design by Dieter Rams

The visionary and highly regarded product designer Dieter Rams developed these 10 principles of design as a way of evaluating what design is good design. Though these principles we developed in the 80s, they still feel exceptionally true today, as well as inspiring.

Dieter Ram's 10 Principles of Design
A Conversation with Dieter Rams

Rue Magazine

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